About Us

At Guro, we believe in bringing people together. Whether it's the taste and smell of your favorite dish, the feeling of belonging or the reason for coming together. No matter if at home or in front of a campfire, it's the opportunity to create something special.

Cook Healthy, Eat Healthy, Save the Environment

Since 2007, our efforts at Guro were aimed at revolutionizing the cast iron cookware industry. Our vision is motivated by a combination of pure passion, love and environmental obligation. We are passionate about both cookware craftsmanship and the art of cooking. The drive to spread our creations emanates from a deep feeling of caring about the people who cook, and about our environment. This is why we choose to conduct a nonchemical production process along with an 85% natural ore use in our casts. Unlike most cast iron makers who choose canola oil, we use only soy oil to pre-season our cast irons in order to reduce cholesterol and trans fat. Avoiding the use of metals of unknown sources and chemical layering techniques isn't only healthier for us, it is also healthier for our environment.

The Art of Iron Casting
From the ore to your kitchen, Guro's cast iron products undergo a series of monitored and carefully measured processing stages. Being able to reach a staggering 85% ore concentration is the first out of many crucial challenges that our crew faces daily. Achieving the fine finish of each of our creations requires paying meticulous attention to the sands that we use as our expandable molding method. Finally, solidifying the iron is done evenly in order to produce a high quality cast, clear from contaminations and "bubbles" in the iron.

Always Pushing to Evolve
Fortunately, the kitchen industry is hungry enough (get it?) to always ask for better and nicer looking equipment. Guro's new porcelain enamel coated cast iron series is offering traditional, yet modern designs that will not leave you any room for imagination. We use only the finest materials to create each of our kitchen equipment in order to deliver a great cooking experience and of course, a wonderful taste.

With years of experience under our belts, we know that paying attention to small details does make a huge difference. Therefore, we’ve committed to manufacture each of our products as if they were the first and only copy we’ve ever made.

Our journey and life-long experience both as a company and as individuals have brought us to ponder the question of how to make a tent that will distinctly just be better. Lighter, faster set up and packing, cooler design and stronger materials; that’s exactly what we came up with the Spider-Head mechanism on top of your GURO tent/shelter is so power efficient that it only requires one to simply pull the rope in order to let your tent pop out. It takes around 4 seconds to pop it out. 

Using top of the line materials, revolutionary designs and easy to use mechanisms, you can now enjoy quality time with family and friends easily and comfortably.

Among our products one can find: tents and beach tents in a variety of styles and colors, our premium 100% cast Iron cookware which includes: poyke pots, traditional Japanese tea pots, griddle, pans, enameled coated casseroles, fondue sets and many more.